UNLOCKING THE SECRETS OF EMAIL MARKETING     ISSUE 03 / MARCH 08

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To Send or not to Send?

Designed immaculately, planned
carefully but sent without thought.

read on

Replies, replies,
everywhere...

No matter what your call-to-action
some people will still just send a reply.

read on

How does email work?

Have you ever wondered what
happens when you press the send
button for an email?

read on

 

POLLS

Each edition we plan to poll our readers on an email marketing related subject. The results will be published and discussed in the following issue. To kick things off we'd like to ask you: How many hours a day do you spend reading and replying to emails?

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CASE STUDY

 

BEST PRACTICES

How do you sell email filtering software via email?

Are you making it easy to unsubscribe?

Some might suggest it is like asking Al Gore to fly a fleet of private jets across the world to campaign against global warming... but is it?

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Since 2003 it has been compulsory to offer an unsubscribe. However it is also good practice to make sure it is easy and perhaps even fool-proof.

read on
 
                                                                                                                                               
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