UNLOCKING THE SECRETS OF EMAIL MARKETING     ISSUE 01 / JUNE 07

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Personalisation

The key to effective email marketing...

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Are your online newsletters
doing the business?

How to make your newsletters work
harder... much harder

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DMA - latest research

Check out the DMA’s latest report
on email marketing and its potential.

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OPEN CHALLENGE

We are offering the company with the most challenging brief an entirely FREE EMAIL CAMPAIGN. It can be anything, lead generation, awareness an event – it’s up to you.

We have created a team of companies that will do the strategy, creative and delivery of your campaign. Submit your brief below and we will showcase the winner in the next issue.

click here to enter

 

CASE STUDY

 

BEST PRACTICES

Communicating
a rebrand

Data legislation

Each issue of Open will carry a case study. This one has been chosen to reflect the level of sophistication that is now possible in email marketing.

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This article will get you up to speed with all you need to know about data, the law and B2B email marketing.

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