UNLOCKING THE SECRETS OF EMAIL MARKETING     ISSUE 01 / JUNE 07

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•   ISSUE 01 / JUNE 07
•   ISSUE 02 / NOVEMBER 07
•   ISSUE 03 / MARCH 08

ISSUE 01 / JUNE 07
 

Feature Articles

  Personalisation
 

The key to effective email marketing...

 
  Are your online newsletters
doing the business?
 

How to make your newsletters work
harder... much harder

 
  DMA - latest research
 

Check out the DMA’s latest report
on email marketing and its potential.

 

Case Study

  Communicating
a rebrand
 

Each issue of Open will carry a case study. This one has been chosen to reflect the level of sophistication that is now possible in email marketing.

 

Best Practices

  Data legislation
 

This article will get you up to speed with all you need to know about data, the law and B2B email marketing.

 

Open Challenge

  OPEN CHALLENGE
 

We are offering the company with the most challenging brief an entirely FREE EMAIL CAMPAIGN. It can be anything, lead generation, awareness an event – it’s up to you.

We have created a team of companies that will do the strategy, creative and delivery of your campaign. Submit your brief below and we will showcase the winner in the next issue.

 

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  B2B email data
 

B2B email data

 
 
ISSUE 02 / NOVEMBER 07
 

Feature Articles

  The 10 Commandments
 

Our top recommendations to lead you
to your email marketing nirvana

 
  An email call-to-action worth trying
 

Have you ever considered asking someone to do this...

 
  Building your email list
 

So, what are the best ways to build
and maintain your list?

 

CASE STUDY

  Promoting corporate
events
 

Great venue, great topic... but no one is coming! Sound familiar? This case study shows you how email can turn your event into a big success

 

BEST PRACTICES

  Companies Act 2006
 

New laws are in force for disclosure of company details for website and email

 

Open Challenge

  OPEN CHALLENGE
 

We have a winner!

In the last edition of Open, we received some intriguing briefs from major airlines, technology companies and government organisations. Thanks to all those that participated. And the winner? A gentleman looking to sell his rare collection of antique bulls!

The campaign will kick off soon. So don’t be shy, send us your challenge too. Submit your brief below for your chance to win a free email marketing campaign!
 

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  Dreaming of a green Christmas?
 

Dreaming of a green Christmas?

 
 
ISSUE 03 / MARCH 08
 

Feature Articles

  To Send or not to Send?
 

Designed immaculately, planned
carefully but sent without thought.

 
  Replies, replies,
everywhere...
 

No matter what your call-to-action
some people will still just send a reply.

 
  How does email work?
 

Have you ever wondered what
happens when you press the send
button for an email?

 

CASE STUDY

  How do you sell email filtering software via email?
 

Some might suggest it is like asking Al Gore to fly a fleet of private jets across the world to campaign against global warming... but is it?

 

BEST PRACTICES

  Are you making it easy to unsubscribe?
 

Since 2003 it has been compulsory to offer an unsubscribe. However it is also good practice to make sure it is easy and perhaps even fool-proof.

 

POLLS

  POLLS
 

Each edition we plan to poll our readers on an email marketing related subject. The results will be published and discussed in the following issue. To kick things off we'd like to ask you: How many hours a day do you spend reading and replying to emails?

 

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  anything to offer
 

anything to offer

 

Question from previous edition

  Replies, replies, everywhere...
 

 
 
 

POLLS

Each edition we plan to poll our readers on an email marketing related subject. The results will be published and discussed in the following issue. To kick things off we'd like to ask you: How many hours a day do you spend reading and replying to emails?

click here to enter
                                                                                                                                               
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